BEHIND THE LENS
Welcome to my blog, where I share some of my favourite projects with you, share my thoughts on various aspects of the industry as well as provide you with various tips and tricks on how my work can help your brand get a competitive edge over your competitors. My photography covers a range of subjects including interiors, architecture, workplace and travel projects. Collaborating closely with interior designers, architects, and travel companies is a key aspect of my approach. By fostering strong partnerships with these professionals, I strive to provide a distinctive and enriching viewpoint through the images I capture.
Building a Visual Identity: The Role of Photography in Branding
In the fiercely competitive world of hospitality and travel, where every hotel and travel operator vies for the attention of discerning guests, crafting a distinctive visual identity is crucial. Photography emerges as a cornerstone in this endeavour, offering a window into the soul of a brand. In this post, we delve into the pivotal role of photography in shaping brand identity, and why it stands as a non-negotiable investment for hotels and travel operators.
Exploring the Architectural Brilliance of the Blavatnik Building at Tate Modern
London's skyline is a tapestry of architectural wonders, each telling its own story of the city’s rich history and contemporary evolution. Among these landmarks, the Blavatnik Building at Tate Modern stands out as a testament to modern brutalist design, blending raw concrete aesthetics with innovative spatial concepts. I spent an afternoon recently honing my architectural photography skills on this stunning piece of architecture.